Everything is a media company now. Investors who actually use the software to build their company.

  1. Only invest in things you use.
  2. Build a large audience to help your portfolio companies.
  3. Try everything.
  4. Beginners mind. You don’t know how to do much. Neither does anyone else. Don’t speak to the experts, they’re not your audience.
  5. The rise of consumer enterprise tools enables this

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